Salt & Vinegar

Salt & Vinegar is a fast casual kitchen located in Tulsa, Oklahoma with a menu full of nostalgic flavors and elevated comfort food (S/O potato chip fried chicken tenders). S&V is an eccentric restaurant that likes to keep things fun and creative with a bit of an edge. This is reflected throughout the brand components including the vibrant and unexpected brand colors along with the quirky illustrations that add a sense of playfulness. The multicolored abstract shapes incorporated throughout the brand experience are inspired by the textures and shapes of their literal name — the solid pieces of Salt and the liquid shapes of Vinegar.

S&V came to me looking for a bold, bright brand refresh with variations of their logo to use for their storefront, merch + apparel, and anything else that might come up. They knew they wanted something colorful that could be applied to the primary logo. The logo mark is created with a classic bold typeface to ground them in their classic comfort food category. This is juxtaposed with the brand colors and illustrations to match how they turn those classic items on their head. The rebrand resulted in business growth, customer loyalty, and brand awareness.

Deliverables

• Brand Strategy

• Brand Identity + Development

• Brand Guidelines

• Creative + Art Direction

• Environmental Design

• Menu Design

• Business Card Design

• Social Graphics

• Merch + Apparel