Legent Health is a health care system based in Texas. They believe that the system is broken and they have a strong sense of purpose to change it. Legent Health’s main goal is to build a new health care system focusing on the patient first because they believe that patients deserve better. They want it to be easier, affordable, and most importantly for a happy you.

With a vivid color palette, unexpected multi-tone gradients, and unique micro emotion photography, the visuals match their progressive way of thinking in the health care industry. Because Legent Health is focusing on the patient first, you’ll notice the patients and their emotions are the focal point of the brand photography. The eye-catching brand look and feel is also influenced by the brand’s courageous personality and candid tone of voice.

I had the opportunity to lead this branding project during my time at FleishmanHillard. Along with the brand identity and Squarespace website design, I created an extensive brand guidelines including direction on formal and architectural photography, rules on scaling brand shapes, and capturing footage details for their brand to remain consistent across all communications.

Deliverables

• Brand Identity + Development

• Brand Guidelines

• Creative + Art Direction

• Photography Direction

• Environmental Design

• Business Card Design

• Social Graphics

• Squarespace Website Design