LUCE Skincare

LUCE is an illuminating skincare product line. ‘LUCE’ means ‘to illuminate’ in Italian and their purpose is to provide products for enriching skin while enlightening you with transparency and honesty. Their goal is to be your go-to skincare that feels like a premium product (you can actually afford) with the aesthetic that makes you excited to clean your face (and show it off on the counter).

LUCE has set out to be a zero waste, sustainable skincare brand with your skin and the planet in mind. Because of their no-nonsense way of doing things, they made sure to create a brand that reflects this approach. The customized bold logo and balmy brand color palette give off a confident, yet calming look and feel.

The LUCE brand includes different textural graphics that depict some of the natural product ingredients. Using these textural elements throughout the branding keeps the ingredients in the forefront to remain transparent about what’s inside the LUCE products. The product naming and process structure is also simplified and easy so you can focus on self-care without any confusion or stress.