Maude’s Aperitivo Bar & Lounge

Maude’s Aperitivo Bar & Lounge is created for people who enjoy the Italian aperitivo tradition as it largely focuses on the traditional aperitifs and aperitivo snacks. Maude’s is a neighborhood hangout made for relaxing, sipping on cocktails with friends, and letting time slow down for a while.

Because Maude’s is fully leaning into the Italian tradition, the brand colors are nodding to the Italian flag while resembling the red Aperol as well as the garnishes you’d typically see in an aperitif cocktail. The customized logo is a modern approach on a traditional style brand mark. This provides an established look as if they’ve been around for a while and creates a cozy, familiar feeling similar to a classic Italian bar.

The minimal cocktail illustrations juxtaposed with a classic logo mark adds a fresh modern twist to the brand. The visuals are a creative way to provide storytelling without having to rely only on photography.