During my time at FleishmanHillard, majority of our clients had a need for social graphics and/or campaigns that we brainstormed, created, maintained, and owned including organic, paid, and evergreen assets. These campaigns would typically include still images, gifs, and videos for most social platforms such as Twitter, LinkedIn, Instagram, Facebook, and YouTube.
I also had experience creating long form animations that included storyboarding and working with our production team, working with UGC and long video formats to create short clips and gifs, as well as creating graphics for Facebook/Youtube Live videos. Some clients and their content required research and understanding how to explain a complicated subject into a simplified graphic or short video that their typical audience would be able to understand and digest quickly.